Cult & King
CULT+KING is an independent, eco-conscious brand creating high-performance haircare, skincare, and grooming products powered by natural, botanical ingredients. With a focus on sustainability and ethical practices, the brand uses cruelty-free, plant-based formulas enriched with essential oils and organic botanicals.
Designed for versatility, many CULT+KING products are multi-use—like their popular Tonik scalp treatment and Vegan Balm, which can be used across hair and skin. Their lineup also includes Jelly (styling), Style (forming lotion), Wash (shampoo), and Superwater.
Sustainability is central to the brand’s mission, with an emphasis on reusable, refillable glass and metal packaging to reduce environmental waste. CULT+KING also stands out for its “no-Amazon” philosophy, supporting independent salons and small businesses through a direct-to-consumer approach.
