CULT & KING STYLE 1oz

STYLE Forming & Shaping Lotion

A versatile styling lotion that delivers moisture, shine, frizz control, and flexible hold for virtually every hair type and styling routine. Whether you’re air-drying, diffusing, or creating a smooth blowout, STYLE makes hair more manageable, cooperative, and easier to style.

Why You’ll Love It

• Tames frizz and fights humidity
• Adds softness, moisture, and shine
• Enhances curls, waves, and blowouts
• Smooths and detangles for easier styling
• Provides flexible, touchable hold without buildup
• Ideal for air-drying, diffusing, or blow-drying
• Lightweight enough for most hair types and lengths

Air-Dry & Diffuse
STYLE helps define natural waves and curls while minimizing frizz. Apply a small amount to damp hair, then scrunch or distribute evenly through the hair before air-drying or diffusing. It helps hold curl and wave patterns in place as hair dries for smoother, more defined results.

Perfect for Blowouts
Designed with the ideal balance of slip, smoothing, and control, STYLE makes blow-drying easier while helping create sleek, polished, long-lasting styles. Hair feels soft, smooth, and touchable with enhanced shine and reduced flyaways.

Humidity Protection
From humid summer days to dry winter air, STYLE helps shield hair from environmental stressors by locking in moisture and helping prevent unwanted frizz, puffiness, and dryness.

Water-Soluble Wax Technology
Enjoy all the smoothing, anti-frizz, and styling benefits of a wax without heavy buildup. Hair remains soft, flexible, and easy to restyle while maintaining a healthy-looking finish.

Additional Benefits

• Softens and smooths hair
• Improves combability and detangling
• Helps reduce breakage
• Adds luminous shine
• Leaves hair feeling silky and manageable

Pro Tip
Mix with other styling products to customize hold, texture, moisture, and control based on your hair type and desired finish.

For Curly Hair
STYLE doubles as a lightweight curl cream, helping define curls and waves while providing soft, crunch-free hold and lasting frizz control.

Scent
Features an irresistible fragrance you’ll look forward to using every day.

Ingredients (most to least):

*denotes organic ingredient