Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair. Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color. Apply a dime-sized amount to wet hair at the scalp. Using your fingers, lather and work the shampoo down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.
