Amika Normcore Nourishing Shampoo

A gentle, sulfate-free shampoo that cleanses away buildup while delivering lightweight hydration to hair and scalp. Infused with omega 7–rich sea buckthorn, this nourishing formula helps improve scalp health, revive dull strands, and leave hair feeling soft, silky, and full of natural bounce.

Ideal for: Fine to medium hair

Hair Texture: Straight and wavy

Hair Concerns: Dryness, dullness, and lack of shine

Key Benefits:

• Gently removes buildup without stripping moisture
• Helps support a healthier-looking scalp
• Hydrates and softens with nutrient-rich fatty acids
• Revives dull hair and enhances natural shine
• Leaves hair feeling clean, lightweight, and refreshed

Featured Ingredients:

• Sea Buckthorn: Rich in omega 7 to nourish hair and scalp
• Fatty Acids: Help replenish moisture and improve softness
• Antioxidants: Support healthy-looking, vibrant hair

Vegan • Cruelty-Free • Clean + Planet Aware • Sulfate-Free (No SLS or SLES) • Color-Safe

How to Use:

• Ideal for fine to medium hair types.
• Apply a quarter-sized amount to wet hair and massage into the scalp, focusing on the roots.
• Rinse thoroughly.
• For a deeper cleanse, shampoo twice—first to remove buildup and impurities, then again to maximize the nourishing and hydrating benefits of the formula.
• Rinse completely.
• Follow with your favorite conditioner for optimal hydration and softness.
• Use regularly as part of your hair care routine to maintain a healthy-looking scalp and refreshed, shiny hair.

Ingredients 

-Coconut-derived Cocamidopropyl Betaine and Coconut Acid: Provide gentle cleansing, lathering, and conditioning without the use of harsh chemicals that can weigh down hair.
-Sea Buckthorn Berry (Obliphica): Protects, hydrates, and nourishes hair; contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E; and has high concentrations of the rare omega 7, making up 40 percent of the berry.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.