Olaplex

OLAPLEX (founded in 2014) is a science-led prestige haircare brand that significantly changed the industry with its patented bond-building technology.

At the core of its system is the active ingredient bis-aminopropyl diglycol dimaleate, which works at a molecular level to repair broken disulfide bonds in the hair structure. These bonds are what give hair strength and integrity, and they are commonly damaged by bleaching, coloring, heat styling, and mechanical stress.

Rather than simply coating or conditioning the hair, OLAPLEX products are designed to work from the inside out by:

  • Reconnecting broken internal bonds in the hair fiber
  • Strengthening weakened or chemically processed hair
  • Reducing ongoing damage during and after salon services
  • Improving overall resilience, shine, and texture over time

The brand became widely known in professional salons first, then expanded into retail with a full system of at-home treatments and maintenance products. It has received extensive industry recognition and awards for its innovation, particularly for its ability to visibly transform severely damaged hair rather than just temporarily masking damage.