Loma

Loma Hair Care is a professional clean-beauty haircare brand founded by cosmetic chemist David Hanen. It focuses on plant-based, salon-quality formulas with an emphasis on ingredient transparency and environmental responsibility.

The brand is built around a “seed to solution” philosophy, meaning it maintains control over sourcing and formulation to ensure consistency, safety, and performance. Its products are widely used in salons and are designed to deliver results while avoiding harsh or controversial additives.

Key features of Loma Hair Care include:

  • Aloe-based formulations: Organic aloe vera is a core ingredient, valued for its soothing, hydrating, and scalp-supporting properties.
  • Clean formulation standards: Products are typically paraben-free, sulfate-free, gluten-free, vegan, and cruelty-free, and also avoid sodium chloride and phthalates.
  • Botanical and aromatherapy focus: The brand uses essential oil–derived fragrances rather than synthetic perfumes, with signature scent profiles such as cranberry and pear.
  • Salon performance focus: Despite its “clean” positioning, Loma is designed to perform in professional environments, targeting hydration, softness, and overall hair health.

Overall, Loma sits in the clean-professional category—bridging natural ingredient philosophy with salon-grade performance rather than purely natural or purely clinical approaches.